How to Promote Your Business Using Groupon

Groupon is a "daily deal" service that is quickly picking up steam. Each day, they feature a Groupon deal that customers can take advantage of. With over 42 million subscribers and climbing steadily, it's quite possible that you follow Groupon already, but did you know that you can set up a one-day feature with them that could bring you hundreds or thousands of new customers? Here's how.

• Fill Out Groupon's "Get Featured" Section. You'll simply need to provide your name, phone number, business name, e-mail address, country, website, appropriate category for your Groupon deal and then choose the geographical location in which you want your Groupon to run. Once you've submitted that information, Groupon will get in touch with you. You are always contacted prior to being featured.
• Get Featured! The time you're featured is up to Groupon though they will notify you. They use things like market trends and past Groupons to determine the best possible timeframe for what you have to offer.
• Provide an Offer People Can't Refuse. You have to get at least 100 people to sign up for your offer during its feature so be sure it's something spectacular. Discounted coupons work very well and if you're a small or little known businesses, the larger the discount you're able to offer, the better. It isn't uncommon for business to offer up to 50% or even 90% off. Again, the bigger the better for small businesses - particularly during your very first Groupon feature.
• Watch the Spread. When people find great deals on Groupon they are easily able to share the deal they received through social media outlets like Twitter and Facebook. If they refer 3 people to buy your deal, they'll get their Groupon for free so you could potentially even have other people referring their friends, family and followers to your deal.
• Promote Your Groupon Deal. When you receive notice of your Groupon deal, be sure to inform your current followers as they will likely be interested as well. This could help spread the word even more amongst the followers you already have.

Once your featured day is over, all of those who purchased your Groupon will receive it the following day right in their inbox and will be available for immediate use. With 97% of businesses wanting to be featured on Groupon again, it would seem as if the Groupon thing really works for businesses too and not just the customers. The customers are getting a great deal but the businesses are easily able to generate some buzz by providing really great offers.

Try to provide the best offer that you can afford because the best offers are the most talked about offers and that can bring in some pretty big business for you - even if just for the short term. A Groupon offer may create a huge spike in business and you'll be gaining free publicity as well - even those who aren't buying your deal that particular time will learn that your business exists and may be on board for your next feature.

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